Since its inception in 2017, EXEED has progressively advanced in its pursuit of establishing a presence in the global premium automotive market. The launch of the TXL, the brand's inaugural global model, marked the initial phase of this strategic expansion. In 2023, EXEED further solidified its position by introducing the EXLANTIX premium new energy series, integrating ultra technology to enhance future mobility solutions. Through this evolution, EXEED has cultivated a robust international presence, with over 400,000 global users and operations spanning more than a dozen countries and regions, carving out a path of long-term global development rooted in sustainability.
EXEED at the Frankfurt Motor Show
In 2024, EXEED and EXLANTIX achieved significant milestones, underpinned by their dedication to technological research and development, rigorous quality control, ongoing investment in product and user experiences, and sustained engagement with global markets. The year culminated in notable achievements, with global sales from January to December reaching 140,959 units—a 12.3% year-on-year growth—bringing cumulative deliveries to over 400,000 units and marking the fifth consecutive year of positive growth. Of particular note, the EXLANTIX ES and EXLANTIX ET models were recipients of multiple prestigious international accolades, including the U.S. MUSE Design Award, Germany’s iF Design Award, Italy’s A’ Design Award, the CMF Design Award, and the NESTA Six-Dimensional Electric Safety Award. These recognitions underscore EXLANTIX’s emergence as a significant contributor to the evolving "new premium" paradigm within the global automotive market.
ES wins three major international awards
Global Research and Development Framework: Establishing the Foundations of Technological Premium
The explosive growth in EXEED’s global sales trajectory can be attributed to its extensive research and development infrastructure and its commitment to delivering high-quality products.
The parent company of EXEED Group, with a legacy of over two decades of innovation, has successfully assembled a global talent pool comprising leading technical experts. This includes the formation of a "Chief Scientist" team and a "PhD Elite Group," supported by eight global R&D centers and more than 300 Yaoguang Laboratories. Together, these resources employ over 25,000 engineers and scientists and have resulted in more than 31,000 patent applications, forming a globally integrated R&D network referred to as a "never-setting sun" system. The European R&D center of EXEED is particularly notable for its deep expertise, originating from a strategic collaboration established in 2008 between the parent company and Quantum LLC, a U.S.-based technology firm. This partnership brought together a team of highly skilled and experienced designers and engineers from BMW, Jaguar Land Rover, and other top-tier European automotive companies. With the mission to revolutionize the automotive industry, this team consistently pioneers advanced automotive technologies. At the 2024 Technology DAY, the parent company announced significant advancements in five core technology domains—architecture, powertrains, intelligent cockpits, autonomous driving, and ecosystem integration—highlighted by breakthroughs in over ten critical technologies. Additionally, the launch of the "Kunpeng Battery" brand addressed the final component of its comprehensive new energy portfolio.
EXEED International R&D Team
EXEED has consistently been regarded as the apex brand within its parent company’s strategic framework, with the EXLANTIX series representing the crowning jewel of this pinnacle. During the EXLANTIX Technical Conference, the parent company’s Chairman, Yin Tongyue, remarked, “We will continuously prioritize the integration of new technologies, ecosystems, and innovative concepts into EXLANTIX, creating a disruptive premium brand with enhanced technological sophistication and superior user experiences.”
Mr. Yin spoke at the EXLANTIX technology launch event
These continuous streams of innovation converge at EXLANTIX, the crowning jewel of the brand’s pyramid, most notably exemplified by its agile product development strategies and the emergence of one iconic model after another. Leveraging "ultimate technology," EXLANTIX has built a powerful lineup of premium new energy vehicles, highlighted by the flagship ES and ET models". In December 2024, the launch of the ET REEV all-wheel-drive model further solidified EXLANTIX’s foundation as a technological premium leader. Featuring innovations such as REEV technology, Snow Leopard AWD, advanced safety systems, and cutting-edge intelligence, the ET REEV represents a milestone in EXLANTIX’s evolution.
The proprietary REEV system, developed entirely in-house, represents a paradigm shift in range-extended vehicle technology. It achieves a thermal efficiency of 44.5%, a transmission efficiency exceeding 98.5%, and an energy conversion rate of 3.7 kWh/L. This strong technological foundation provides exceptional quality assurance for EXLANTIX products, ensuring that new models are well-received and highly sought after in the market upon release.
CTO unveils leading REEV technology
Global Standard Validation: Achieving Superior Product Quality Through Rigorous Testing
To establish a foothold in the global market, EXLANTIX recognizes the necessity of integrating advanced technological research and development with stringent compliance to diverse regional standards. Consequently, EXLANTIX has implemented a comprehensive global validation framework, encompassing systematic testing protocols across varied environmental conditions, ranging from extreme cold to high heat, and from lowland plains to high-altitude plateaus. This approach ensures robust adaptability and performance under complex, real-world operational scenarios worldwide.
In Latin America, characterized by altitudinal variations of 300 to 1,500 meters and predominantly mountainous terrains, EXLANTIX has enhanced its powertrain systems. The engines and transmissions deliver superior power and efficiency, maintaining high-performance standards during both uphill and downhill operations, as well as during high-speed cruising on favorable road conditions. In Southeast Asia, which experiences annual rainfall between 1,780 and 3,175 millimeters and relative humidity levels up to 75%, the waterproofing capabilities of EXLANTIX vehicles have been enhanced to three times the Chinese standard. Furthermore, the battery pack waterproofing has been augmented by a factor of 48, effectively addressing driving scenarios on waterlogged roads. In the Middle East, where annual average temperatures reach 46.9°C and peak at 57°C, EXLANTIX has optimized the thermal management of its battery systems, engines, and transmissions to handle extreme heat, meeting local demands for high-speed driving. On Germany’s autobahns, which are known for their unrestricted speed limits, EXLANTIX addresses user expectations for maximum velocity, rapid acceleration, and energy efficiency, showcasing exceptional capabilities in a high-speed, high-demand environment. In Mexico, a region with challenging topography characterized by high altitudes and steep gradients, EXLANTIX has developed and integrated the HTC high-efficiency turbocharging system. This innovation achieves a 65% improvement in power output, providing consistent high-performance levels even under the demanding conditions of steep inclines.
Owing to its comprehensive product and technological layout, EXLANTIX is uniquely positioned to provide “customized” optimal travel solutions tailored to the needs of users across different countries and markets. At the close of 2024, EXLANTIX initiated a series of adaptability tests for several of its vehicle models. On December 5, EXLANTIX’s ES model officially began its European road testing in Munich, Germany. The testing route traversed multiple countries, including Germany, Denmark, Poland, France, Spain, Italy, the United Kingdom, and the Netherlands, confronting a variety of road conditions covering over 32,000 kilometers of mountainous terrain, highways, urban streets, and rural roads. This extensive test successfully validated the vehicle’s robust product strength and superior driving experience. On December 25, the REEV versions of the EXLANTIX ES and EXLANTIX ET embarked on a Middle East challenge. The vehicles traveled through key cities in the UAE and Saudi Arabia, including Abu Dhabi, Dubai, Ras Al Khaimah, Fujairah, and Riyadh, accumulating over 10,000 kilometers. The testing included diverse road conditions such as urban roads, highways, mountain roads, and general roads, showcasing the extraordinary capabilities of their advanced range extension technology.
ES road test in Norway
EXLANTIX’s technical foundation also underscores the viability of its strategic focus on high-end global markets. Adhering to the “In somewhere, for somewhere” global philosophy, EXLANTIX has established a solid operational presence through a systematic approach that spans research, development, and production. The underlying logic behind this approach is grounded in long-term sustainability. As the global automotive industry continues to evolve, EXLANTIX will remain steadfast in its commitment to global expansion, continuously enhancing its systems and operational capabilities to generate greater value for the markets it serves. Additionally, EXLANTIX will place an increased emphasis on integrating with and interacting with global markets, leveraging global research, technology, standards, and services to consistently deliver ultra-tech, premium, and sustainable electric vehicles for a global audience.
