In 2017, EXEED unveiled its inaugural global model, the TXL, at the Frankfurt Auto Show, marking the debut of Chinese brands in the global premium market with innovative design and exceptional quality. Building on this momentum, in April 2023, EXEED furthered its strategic engagement with the new energy premium vehicle market by unveiling series—EXLANTIX—at the Shanghai Auto Show. Positioned under the theme "Ultra Tech near Future," the EXLANTIX series emphasizes the brand’s drive for upward mobility and value transformation, incorporating advanced technologies such as the REEV system, and positioning itself as a frontrunner in shaping the future trajectory of the global automotive market.
Currently, the product portfolio of EXEED and EXLANTIX spans a wide range of models, including the LX, TXL, RX, VX, ES, and ET, which strategically address various niches within the premium automotive market. EXEED’s cumulative global sales have surpassed 400,000 units across 11 markets. Additionally, this brand has also been recognized with numerous prestigious international awards, including the MUSE Design Awards (USA), the iF Design Award (Germany), the A' Design Award (Italy), the Best Premium Brand of the Year (Eastern Europe), the Saudi National Auto Awards, Premium SUV of the Year (Qatar), 2nd Place in Best Auto Dealer Service (Kazakhstan), 3rd Place in J.D. Power’s 2024 China Automotive Technology Experience Index (TXI), as well as the NESTA Six-Dimensional EV Safety Certification 001 and recognition as China’s Top 10 Chassis Designs. These accolades, spanning areas such as product design, technological innovation, and service excellence, serve to underscore the widespread recognition and acceptance of EXEED and EXLANTIX in the global automotive sector.
ES wins three major international awards
Advancing Premium: The Emergence of EXLANTIX
The trajectory of EXEED’s evolution as a premium automotive brand began in 2017 with the debut of its first-generation EXEED TX model at the Frankfurt Auto Show. This milestone was followed by the official launch of the EXEED brand in following year. By 2019, EXEED had actively expanded into international markets, leveraging collaborations with global political leaders and royal families to establish recognition within high-end circles. Participation in prestigious automotive exhibitions, coupled with promotional events such as F1 track test drives and the Dubai Marathon, further solidified its brand influence. In addition, EXEED consistently fostered connections with users, partners, and media stakeholders through its Global User Summit, Global Dealer Conference, and Global Media Forum, laying the foundation for a shared vision of future development.
EXEED at the Frankfurt Motor Show
With the evolution of the times, environmental protection and sustainable development have become a global consensus. The share of electric vehicle sales worldwide has grown significantly, reflecting profound changes in the demands of a new generation of consumers. Responding to this trend, 2023 marked a critical juncture for EXEED as it unveiled its EXLANTIX new energy vehicle series at the Shanghai Auto Show. From its debut, the series was positioned at the intersection of “Ultra Tech near Future”. Its name embodies this vision: "EX" represents excellence, exploration, and technology; "LAN", derived from Atlantis, symbolizes connectivity and intelligence; while "TIX" integrates the concept of Tesseract energy cubes and highlights its world-leading REEV (Range-Extended Electric Vehicle) technology, signifying EXEED’s transition into the high-end new energy segment.
EXLANTIX unveiled at Shanghai Auto Show
With exceptional product performance and growing brand influence, EXEED and EXLANTIX have earned the trust and admiration of over 400,000 premium users across Europe, South America, and the Middle East. As a representative of emerging global premium, EXEED has achieved five consecutive years of sales growth.
EXLANTIX: Leveraging Ultra Tech to Strengthen Brand CapabilityDuring the EXLANTIX Technical Conference, Yin Tongyue, Chairman of EXEED’s parent company, stated: “We will continuously prioritize the application of new technologies, new ecosystems, and new concepts to EXLANTIX, aiming to create a disruptive, high-tech premium brand that offers superior technological content and an enhanced user experience.”
Mr. Yin spoke at the EXLANTIX technology launch event
EXLANTIX is actively translating this commitment into tangible outcomes, with its most significant embodiment being the development of "ultra tech". A notable manifestation of this vision was observed at the December 15, 2024 launch of the EXLANTIX ET REEV All-Wheel Drive model, where the brand showcased several innovative advancements, including its REEV technology, Snow Leopard All-Wheel Drive, and Super Safety systems, which garnered significant attention from global media and industry experts.
The REEV technology employs a fifth-generation high-performance range extender engine, offering 44.5% thermal efficiency and 98.5% transmission efficiency, resulting in an industry-leading oil-to-electricity conversion rate of 3.7 kWh per liter of fuel. In addition, the system reduces engine speed to minimize noise, and when combined with an advanced acoustic NVH (Noise, Vibration, Harshness) package, it provides an exceptionally quiet cabin environment. The interior noise level during parking and charging is as low as 38.7 dB, well below the industry average of 42 dB.
REEV-specific engines
The Kunpeng Battery, developed in-house by EXLANTIX, serves as the core component of the REEV system and has undergone extensive reliability testing, including 100,000 kilometers of road testing, 29 hours of vibration testing, and 48 hours of immersion testing, ensuring superior performance and safety. The battery supports rapid high-performance charging, reaching 80% charge from 20% SOC in just 17.5 minutes, and, when fully charged and fueled, offers a CLTC range of up to 1,500 km, effectively addressing consumer concerns about range anxiety.
Kunpeng Battery
The integration of REEV technology with the Snow Leopard All-Wheel Drive system represents a significant advancement in both energy efficiency and power. The vehicle achieves total output of 345 kW with a maximum torque of 7,400 N·m. In a fully charged state, the ET REEV All-Wheel Drive accelerates from 0 to 100 km/h in just 4.8 seconds, offering a driving experience comparable to that of fully electric vehicles. The Snow Leopard All-Wheel Drive system is equipped with seven distinct driving modes, including snow, sand, mud, and off-road, along with IAS intelligent air suspension and the CDC damping system. Its intelligent torque vectoring system facilitates seamless transitions within 0.02 seconds, ensuring stable and comfortable driving performance across a variety of challenging terrains.
Snow Leopard 4WD
On December 19, 2024, the EXLANTIX ET REEV All-Wheel Drive successfully completed a challenging ascent at the Big Air Shougang in Beijing. This achievement not only honored and surpassed Audi’s historic climbing challenges of 1986 and 2005, but also set a new benchmark for the most challenging climb in the industry. As the world’s first permanent ski jump, the Big Air Shougang, with a 60-meter height difference and a 37.82° maximum incline, presents extreme demands on vehicle performance due to the low friction coefficient of icy and snowy surfaces. The ET REEV All-Wheel Drive model, featuring its exceptional REEV system, full-scenario intelligent all-wheel drive, and superior safety features, demonstrated remarkable power, stable handling, and unmatched safety and comfort, successfully conquering this challenging terrain and reinforcing the brand’s commitment to ultra tech.
ET challenges the 37.82° snow slope
Safety remains the cornerstone of EXLANTIX's commitment to advanced technology. The ET REEV model incorporates 88% high-strength steel and aluminum in its body structure, significantly enhancing its rigidity and collision resistance. The vehicle has successfully undergone rigorous testing, including electric vehicle chassis collision and rollover scenarios under the most hazardous scenarios, establishing it as the first SUV to receive the NESTA Six-Dimensional Electric Safety Certification. It also earned a place among the first vehicles to achieve the 2024 CNAP Five-Star Safety Rating, underscoring its advanced safety capabilities.
2.0 cage capsule 88% high strength steel aluminum
Looking ahead to the first half of 2025, the ET REEV is set for global release, accompanied by a series of road tests and consumer test drives. These events will offer media and consumers the opportunity to engage directly with the model’s performance and innovative technologies, further solidifying EXLANTIX’s position as a leading force in the automotive industry.
