BORN is derived from the brand's pure European descent and the
BORN is derived from the brand's pure European descent and the
company's 27 years of positive research and development experience.
company's 27 years of positive research and development experience.
MORE stands for continuous exploration, surpassing the realm and
MORE stands for continuous exploration, surpassing the realm and
courage of itself.
courage of itself.
BORN FOR MORE symbolizes the extraordinary state of life and the
BORN FOR MORE symbolizes the extraordinary state of life and the
attitude of continuous improvement in life.
attitude of continuous improvement in life.
Born For More
Born For More
BORN is derived from the brand's pure
BORN is derived from the brand's pure
European descent and the company's
European descent and the company's
24 years of positive research and de-
24 years of positive research and de-
velopment experience.
velopment experience.
MORE stands for continuous explora-
MORE stands for continuous explora-
tion, surpassing the realm and courage
tion, surpassing the realm and courage
of itself.
of itself.
BORN FOR MORE symbolizes the ex-
BORN FOR MORE symbolizes the ex-
traordinary state of life and the attitude
traordinary state of life and the attitude
of continuous improvement in life.
of continuous improvement in life.
Brand Introduction
The exploration gene drives us to disrupt the automotive industry and to be a
practitioner and leader in forward-looking technology. Our mission is to enable consumers to live a
freer, more sustainable and personalised lifestyle.
The exploration gene drives us to disrupt the automotive industry and to be a practitioner and leader in
forward-looking technology. Our mission is to enable consumers to live a freer, more sustainable and
personalised lifestyle.
Brand Connotation
The brand connotation of EXEED is transcendence and exploration, which
represents human being's transcendence and exploration of the limit, and it is a continuous
breakthrough in the new high-end car experience
The brand connotation of EXEED is transcendence and exploration, which represents human being's
transcendence and exploration of the limit, and it is a continuous breakthrough in the new high-end car
experience
Brand Vision
EXEED will create more value for users through trusted product quality and refined services,
allowing users to enjoy a noble experience, and create a high-end brand that belongs to users all
over the world.
EXEED will create more value for users through trusted product quality and refined services, allowing users to
enjoy a noble experience, and create a high-end brand that belongs to users all over the world.
